Posted by randfish Getting readers on board with your ideas isn’t the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well – but there’s certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today’s Whiteboard Friday. http://ift.tt/2uq4JOY http://ift.tt/1SsY8tZ Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, we’re going to chat about something a little interesting – how content can succeed by making enemies. I know you’re thinking to yourself, “Wait a minute, I thought my job was to make friends with my content.” Yes, and one of the best ways to make close friends is to make enemies too. So, in my opinion, I think that companies and businesses, programs, organizations of all kinds, efforts of al
