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Showing posts from June, 2017

SearchCap: Google AdWords Editor, Danny https://t.co/daW3qycvp5

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The ultimate law of mob https://t.co/AZ7tFmxT5t

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The ultimate law of mob https://t.co/AZ7tFmxT5t:via Twitter https://twitter.com/pratibhapriyafrom Tumblr http://ift.tt/2svRrPK
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How Content Can Succeed By Making Enemies – Whiteboard Friday https://t.co/8cDwwHSTB8

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The ultimate law of mobile site design: Entertain users and drive conversion

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Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind.But it’s not just about having a site it needs to provide a good experience.According to Google, 29% of smartphone users will immediately switch to another site if it doesn’t satisfy their needs.Mobile users are goal-oriented, and they expect to find what they need from a responsive mobile instantly and easily. So punch up your conversion rates by designing your mobile site with the user’s intent and needs in focus.1. Homepage and navigationA homepage can serve as a promotional space and welcome page, but should provide users with the content they are searching for. A conversion focused homepage should tick off the following elements: concise CTAs, homepage shortcuts, minimal selling or promotions.Navigating on a smaller screen, it is easy for users to miss key elements on your homepage. Therefore it is advisable to put…

SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions

How Content Can Succeed By Making Enemies – Whiteboard Friday

The ultimate law of mobile site design: Entertain users and drive conversion

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Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site it needs to provide a good experience.According to Google, 29% of smartphone users will immediately switch to another site if it doesn’t satisfy their needs. Mobile users are goal-oriented, and they expect to find what they need from a responsive mobile instantly and easily. So punch up your conversion rates by designing your mobile site with the user’s intent and needs in focus. 1. Homepage and navigation A homepage can serve as a promotional space and welcome page, but should provide users with the content they are searching for. A conversion focused homepage should tick off the following elements: concise CTAs, homepage shortcuts, minimal selling or promotions. Navigating on a smaller screen, it is easy for users to miss key elements on your homepage. Therefore it is advisable to put…

How Content Can Succeed By Making Enemies – Whiteboard Friday

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Posted by randfishGetting readers on board with your ideas isn’t the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well – but there’s certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today’s Whiteboard Friday. http://ift.tt/2uq4JOY http://ift.tt/1SsY8tZ Click on the whiteboard image above to open a high-resolution version in a new tab! Video TranscriptionHowdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, we’re going to chat about something a little interesting – how content can succeed by making enemies. I know you’re thinking to yourself, “Wait a minute, I thought my job was to make friends with my content.” Yes, and one of the best ways to make close friends is to make enemies too. So, in my opinion, I think that companies and businesses, programs, organizations of all kinds, efforts of all kinds tend to do real…

SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts Jun 30, 2017 by Ginny Marvin See what Google wants you to pay attention to and create your own warnings based on your business rules. A winning process yields winning results: Conversion optimization tips from SMX Advanced Jun 30, 2017 by Brendan McGonigle Itching to run that next big test? Columnist Brendan McGonigle shares insights on conversion rate optimization from SMX Advanced. LISTEN: Danny Sullivan reflects on 21 years covering the search industry Jun 30, 2017 by Matt McGee In this week’s podcast, our outgoing co-founder Danny Sullivan talks about the beginnings of his career documenting the search marketing industry, how SEO has evolved and why he’s stepping away now. Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Misrables’ Jun 30, …

SearchCap: Google AdWords Editor, Danny Sullivan podcast & conversions https://t.co/f7jLinC7BP

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5 UX best practices for a search engine foc https://t.co/Rhkjivp2PY

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SearchCap: Canada censors Google, Voice sear https://t.co/K9pKZgtVww

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A winning process yields winning results: Conversion optimization tips from SMX Advanced https://t.co/S6H4yQT4KC

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LISTEN: Danny Sullivan reflects on 21 years covering the search industry https://t.co/GJMQErBH42

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Victor Hugo Google doodle marks publication of the French novelist’s classic, ‘Les Misérables’ https://t.co/BUHztriZ1f

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AdWords Editor’s new custom rules let you quickly see what’s missing in your accounts https://t.co/ytRLOlCgrv

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Search in Pics: Old Google trailer, Google Dance Tokyo shirt & really clean Google server room https://t.co/zMHYhGkpNp

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How Content Can Succeed By Making Enemies – Whiteboard Friday https://t.co/5UecWLZ1aZ

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SearchCap: Canada censors Google, Voice search SEO & more on the EU antitrust https://t.co/yr4sEwYGIS

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Email deliverability: making it to the inbox https://t.co/u496MuUHGw

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Featured snippets: Optimization tips & how to ID candidate snippets https://t.co/MlCKtUH28C

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PaveAI unveils AI-powered platform to turn Google Analytics into actions https://t.co/YruOPIxmG7

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What to make of the EU’s absurd antitrust ruling against Google https://t.co/mbFPvqIgb1

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The value of an in-house SEO https://t.co/WefGHtf9Un

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Canada’s Supreme Court o https://t.co/Y6jqYrOFK6

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