Most consumers rely on their smartphones to make purchases and gain knowledge. In 2017, any business that lacks a mobile presence runs a serious risk of falling behind. But it’s not just about having a site it needs to provide a good experience.
According to Google, 29% of smartphone users will immediately switch to another site if it doesn’t satisfy their needs. Mobile users are goal-oriented, and they expect to find what they need from a responsive mobile instantly and easily. So punch up your conversion rates by
designing your mobile site with the user’s intent and needs in focus.
1. Homepage and navigation A homepage can serve as a promotional space and welcome page, but should provide users with the content they are searching for. A conversion focused homepage should tick off the following elements: concise CTAs, homepage shortcuts, minimal selling or promotions. Navigating on a smaller screen, it is easy for users to miss key elements on your homepage. Therefore it is advisable to put…
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