Key notes on optimizing for voice search: Conversation, content and context

Comments

Post a Comment

Popular posts from this blog

How Content Can Succeed By Making Enemies – Whiteboard Friday

Image
Posted by randfish Getting readers on board with your ideas isn’t the only way to achieve content success. Sometimes, stirring up a little controversy and earning a few rivals can work incredibly well – but there’s certainly a right and a wrong way to do it. Rand details how to use the power of making enemies work to your advantage in today’s Whiteboard Friday. http://ift.tt/2uq4JOY http://ift.tt/1SsY8tZ Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. Today, we’re going to chat about something a little interesting – how content can succeed by making enemies. I know you’re thinking to yourself, “Wait a minute, I thought my job was to make friends with my content.” Yes, and one of the best ways to make close friends is to make enemies too. So, in my opinion, I think that companies and businesses, programs, organizations of all kinds, efforts of al...
Read more

Mission SEO Impossible: Rank a Single Brand Website for a Broad, Plural Search Query with Comparative Intent – Whiteboard Friday

Image
Posted by randfish Competing with comparison sites in the SERPs can feel like a losing game, but it doesn’t have to. In today’s Whiteboard Friday, Rand explains the challenges and outlines five solutions that can help you begin ranking for those high-value comparative terms. http://ift.tt/2swfqzg http://ift.tt/1SsY8tZ Click on the whiteboard image above to open a high-resolution version in a new tab! Video Transcription Howdy, Moz fans, and welcome to this impossible edition of Whiteboard Friday. This week we’re chatting about one of the toughest things that a lot of SEOs face, which is trying to rank for these specific types of queries that have a plural comparative intent behind them. Some examples: So I’ll give you a bunch of examples just to set the stage for this. Let’s say I’m a hotel operator in Edinburgh, and I run one individual hotel, maybe a boutique hotel, and I want to rank for “best hotels in Edinburgh.” But that is nearly impossible, because if you l...
Read more

JavaScript & SEO: Making Your Bot Experience As Good As Your User Experience

Image
Posted by alexis-sanders Understanding JavaScript and its potential impact on search performance is a core skillset of the modern SEO professional. If search engines can’t crawl a site or can’t parse and understand the content, nothing is going to get indexed and the site is not going to rank. The most important questions for an SEO relating to JavaScript: Can search engines see the content and grasp the website experience? If not, what solutions can be leveraged to fix this? Fundamentals What is JavaScript? When creating a modern web page, there are three major components: HTML Hypertext Markup Language serves as the backbone, or organizer of content, on a site. It is the structure of the website (e.g. headings, paragraphs, list elements, etc.) and defining static content. CSS Cascading Style Sheets are the design, glitz, glam, and style added to a website. It makes up the presentation layer of the page. JavaScript JavaScript is the interactivity and a core compo...
Read more